Brand History

    • The Soulsfeng Story

      Founded by David Feng and Fahad Al Ali, Soulsfeng is a pioneering brand in outdoor sportswear, with a strong focus on running, exploration, and heated apparel since 2017. Backed by global partners including Max Augusto Chen, Narender Singh Yadav, Shorty T., Olympian AJ Edelman, Brian Pilling, Roger "Rampage" McNair, and Tylan Jones, Soulsfeng is built on collaboration, innovation, and relentless passion.

      Originally established as Future Footwear Technology Corporation (FFT), we began as an OEM manufacturer committed to excellence in craftsmanship and sports technology. Over the past five years, FFT has stood at the forefront of research and performance analysis, crafting every pair of shoes with precision and care.

      Soulsfeng was born from a vision—to connect with every customer, understand their journey, and push the boundaries of what footwear and apparel can achieve. Our name reflects this mission: our customers are the "souls" that drive us forward into the "feng" (风) – the wind of the future.

      Creating a brand is never easy, but our commitment is simple: no matter the challenges, we will always pursue the highest quality through cutting-edge technology and thoughtful design.

      Soulsfeng – Never Give Up.


      • 17th Sep 2014

      • Soulsfeng official started our own factory.


        • 28th Mar 2017

        • We start our brand Soulsfeng and sell over USA and Europe and  Middleest and China, special in Amazon, we always top seller.


        • 5th Nov 2019

        •  Soulsfeng brand first lanched BLACKOUT Dual-Purpose Sneaker on kickestart.



        • 1st Jan 2020

        • Soulsfeng Start Outdoor Heated Products, inlcude heated boots and heated hoodies and heated Bags etc.


          • 1st Jan 2022

          •  Soulsfeng Start Work With Shorty T. and Roger Rampage Mcnair, Tylan Jones finish many great design sneaker.

          • 1st Jan 2023

          •  Soulsfeng Start Work With AJ Edelman, OLY and design EYR Bob Max Sliding Shoes, and we make all test in olympic.


            • 18th May 2024

            • Cristiano Ronaldo wore Soulsfeng Skytrack sneakers at Tyson Fury v Alexander Usyk: Ring of Fire - Fight Night (18/05/2024).


            • 1st June 2024

            • Soulsfeng Start Work Max Augusto Chen start StopWar Running Products.

                    •  1st Sep 2024

                    • Soulsfeng Start Work With NARENDER SINGH YADAV for OUTDOOR RESCUE & OUTDOOR EXPLORE.

                    •  9th May 2025

                    • Soulsfeng partner athlete Jenjen Lama officially began his journey to the top of the world — Mount Everest (8,848.86 meters).